GMA-7 still owns Mega Manila as of the First Quarter of 2010

IF ABS-CBN dominates Nationwide Ratings according to Taylor Nelson Sofres(TNS), GMA-7 claims they still owns Mega Manila according to AGB Nielsen Philippines.

GMA Network led in TV ratings in
viewer-rich Mega Manila as of the first
quarter of 2010, according to survey
results from TV ratings data
supplier AGB Nielsen Philippines.

Based on a report sent by the
Corporate Communications Department of GMA-7, the Kapuso network edged out
competition with an average audience
share of 37.2 percent,
1.3 percentage points higher
than ABS-CBN's 35.9
percent.

Here's the press release of Kapuso Network:

During the quarter, GMA-7 had 15 entries
in the list of overall top 30 programs.
The Kapuso network's adaptation of
Mars Ravelo's Darna, topbilled by
Marian Rivera, took the top notch
in the list with an average household
rating of 32.2 points.

Six Kapuso programs made it to the top
10 ten shows in First Quarter. Apart from 
Darna, other
telebabad (primetime) programs that made it to the top 10 include the fantasy series The Last Prince starring Aljur
Abrenica and Kris Bernal, the action-packed Panday Kids led by child
actor Buboy Villar, the romantic comedy
Full House topbilled by Richard
Gutierrez and Heart
Evangelista, banner newscast 24 Oras , and television's first
reality sitcom, Pepito Manaloto.

Pepito Manaloto, the brainchild of
comic genius Michael V, piloted with a
rating of 7.5% last March 28,
up by 11.3 points compared to
its ABS-CBN competitor, Goin'
Bulilit 's 16.2%.

Meanwhile, including TV specials
during the quarter, the latest bout
of boxing's pound-for-pound king Manny Pacquiao against Joshua Clottey
beat all TV programs with 37.9 rating
points. The main event registered a
household rating of 49.7 percent and an
audience share of 81.3 percent in Mega
Manila.

GMA-7 programs launched during the 1st
quarter— The Last Prince, First
Time, Diva, Ina,Kasusuklaman Ba Kita?,
Gumapang Ka Lusak, Kandidato, and
Wipeout— reportedly beat their
ABS-CBN counterparts.

GMA-7 also kept its
lead in another key
area—Urban North/Central
Luzon—where it led competition by
2.6 points in average channel
ratings during the first quarter.

Chairman, President and CEO Felipe L.
Gozon expressed confidence that
GMA-7 will be able to increase the
gap in TV ratings in Mega Manila and
other key markets in the coming
months.

"We are confident that
we will be able to once
again widen the lead in
TV ratings as we are set
to launch new shows that will
surely excite our viewers," Gozon
was quoted in the said press release.

Among the programs set to launch on
GMA-7 in the coming months include the
Barbie Forteza-starrer Pilyang Kerubin,
Survivor Philippines: Celebrity
Edition with host Richard Gutierrez,
Heart Evangelista's Langit sa
Piling Mo, among others.

Based on AGB Nielsen's 2010 TV
household population projections, Mega
Manila TV households now comprise 55% of the National Urban Philippines TV
population and are generated from a
bigger panel of 800 TV
households.  Urban
North/Central Luzon, on the other hand, accounts for 21% of the
National Urban Philippines TV
population.

AGB Nielsen supplies TV ratings data to
21 companies in the Philippines.
GMA Network and two other media
companies (ABS-CBN not included), plus
12 major advertising agencies
and four regional clients subscribe
to AGB Nielsen.