ABS-CBN dominates Nationwide Ratings for March 2010

ANDI Eigenmann's series, Agua
Bendita, was last month's most
watched TV program nationwide, based on
the data submitted by global media
specialist TNS (Taylor Nelson Sofres).

The heartwarming story of twins, Agua
and Bendita, topped the national TV
ratings with an average of 39.4 percent,
according to TNS.

Its strong performance pushed
ABS-CBN's national audience share to
hit 45 percent, higher by 11.9 points
than GMA-7's 33.1 percent in March
2010. Subsequently, ABS-CBN's
audience share, which generated 42.9 in
March 2009,  grew by 2.1 points, while GMA-7's audience share
dwindled by 2.7 points, from 35.8 percent in March 2009.

TNS also noted that ABS-CBN has gained
ground in Mega Manila with its audience
increasing by 3.9 points —from 33
percent in 2009 to 36.9 percent in March
2010; while GMA-7's hold in Mega
Manila has weakened with audience share
tumbling to 37.8 percent in March 2010,
down by 4.9 points from 42.7 percent in
March 2009.

As posted in the TNS website, seven out
of the top ten most watched weekday
programs in March 2010 were ABS-CBN programs:

1. Kung Tayo'y Magkakalayo came in
second with 34.6 percent, Habang May
Buhay in fourth (28.3%), Tanging Yaman
in seventh (23.8), Rubi in ninth
(22.3%), and Wowowee in tenth (22.1%).


2. TV Patrol World ranked third and
topped all news programs nationwide with
an average rating of 32.5 percent.

The same data also claimed that ABS-CBN
dominated the weekend slot as well:

1. Pilipinas Got Talent placed first
(36.5%).

2. The succeeding shows were all from
the Kapamilya network: Rated K (33%), Agimat: Tonyong Bayawak (29.5%),
Goin' Bulilit (29.4%), Maalaala Mo
Kaya (27.4%), TV Patrol Linggo (24.9%), and TV Patrol Sabado (23.7%).


3. ASAP XV, according to TNS, still
bested GMA-7's newly launched Party
Pilipinas, which lost by four points. ASAP XV rated 18.5 percent while the
Party Pilipinas got 14.5 percent last March 28,
the launch date of the Kapuso
station's variety show every Sunday.


ELECTION COVERAGE. A separate survey,
conducted by Pulse Asia between 21-25
February 2010, stated that more
Filipinos found ABS-CBN's election
coverage as the "most credible." The
numbers were 63 percent for ABS-CBN
versus 55 percent for GMA-7.



RADIO COVERAGE. Even ABS-CBN's AM
radio station DZMM was said to have the
biggest audience share, which was 22
percent, according to the February 2010
data gathered by Nielsen Mega Manila
Radio Audience Measurement.

 

The same survey declared: DZMM TeleRadyo
was also the number one cable news and
information channel, and climbed to 24th
spot among all cable TV channels,
including CNN, BBC, Channel News Asia,
Bloomberg, and CNBC.