ABS-CBN overtakes GMA 7 in Mega Manila in February 2010

MORE Filipinos tuned in to ABS-CBN shows
in all parts of the country from sign-on
to sign-off, weekdays to weekend in
February 2010.

ABS-CBN Broadcasting Corporation, the
country's largest multimedia
conglomerate, has captured Mega Manila
TV ratings with an audience share of
38.2 percent in February 2010, beating
rival station GMA Network Inc.'s 38.1
percent, based on audience measurement
surveys conducted by global media
specialist TNS (Taylor Nelson Sofres).



ABS-CBN Head of Research and Business
Analysis Vivian Tin attributed the
success in winning Mega Manila to its
increasing audience share in Metro
Manila, beating competition by four
percentage points last month. ABS-CBN's
audience share in Metro Manila to 40
percent in February 2010 from 36 percent
in the same period last year, whereas
GMA experienced a drop in its audience
share to 36 percent in February 2010
from 40 percent in the same period last
year.

Tin said the other factors that contributed to strong showing in Mega
Manila include efforts to provide
quality programs and improve its
reception in the area. ABS-CBN's Mega Manila audience share grew to 38.2
percent in February 2010 from 34 percent in the same month last year, whereas
GMA's share shrunk to 38.1 percent in
February 2010 from 43 percent in the same period last year.

Overall, ABS-CBN continues to be the
national leader by reaching more
Filipino households in all parts of the
country making it the top choice of
advertisers for its wide reach. ABS-CBN's audience share in February
2010 hit 48 percent as compared to GMA's
32 percent.

Seven of the top 10 most watched weekday programs nationwide belong to ABS-CBN.
The phenomenal primetime series “May
Bukas Pa” starring Zaijian
Santino” Jaranilla topped the list
with an average rating of 41.8 percent
in February and its finale rated a
whopping 47.3 percent.

As the miracle boy bid farewell, the comic book adaptation of "Agua Bendita"

continued the success by hitting a high
of 38.6 percent and second with an
average rating of 38.6 percent.

ABS-CBN'’s award-winning news program TV Patrol World,” on the other
hand, continues its supremacy as the
number one newscast in the country
hitting an average rating of 33.2
percent.

Meanwhile, the hit reality program
“Pinoy Big Brother Double Up,” which
gave birth to the so called prince and
princess of the masses Jason Francisco
and Melissa “Melai” Cantiveros, came
in sixth with an average rating of28.1 percent.

“Melason in Love,” which picked up
from the success of Melai and Jason’'s
tandem, changed the face of pre-noon
programming with its 18.1 percent rating
on its pilot airing. It proved to be an
effective pre-programming for hit
talent-variety show “Showtime” which
soared to unprecedented levels since the
reality show’s launch.

Other programs who that made it to the
top 10 were “Kung Tayo'’y
Magkakalayo” (35.1%), “Habang May
Buhay” (31.5%) and “Rubi” (25.6%).


ABS-CBN's programs also swept the top 10 slots in the TNS’ overall weekend TV
ratings survey.

“PBB Double Up Big Date on the Big
Night” held at the Ninoy Aquino
stadium took the country by storm and
led all weekend programs with a rating
of 44.6 percent, the highest weekend
program rating reported by TNS since it
started releasing national ratings in
February 2009.

The country's largest reality-talent search “Pilipinas Got Talent” came
in second place with an average rating
of 39.1 percent. Its pilot weekend
telecasts rated 38.7 percent and 37.5
percent— a performance level that
“May Bukas Pa” introduced during weekdays. Its second weekend airing was
even more astounding with its Sunday telecast hitting a 43.1% rating, making
it the current leader in TNS’ weekend
TV ratings survey.

Meanwhile, Korina Sanchez’ magazine
program “Rated K” continues to
dominate as the top-rating weekend
current affairs program with an average
rating of 31.3 percent.

Other weekend programs in the Top 10
include “Maalaala Mo Kaya” (31.2%), Agimat: Alamat ni Ramon Revilla”
(29.8%), “Goin Bulilit” (27.9),
The Singing Bee” (27.8), “Pinoy Big Brother Double Up” (26.7%), Pinoy Power 3” (25.8) and
“Wowowee” (24.8).

TNS is a leading market research group
in the world with a proven track record
in audience research measurement systems
in 32 countries. It started releasing
its national television audience
measurement (NUTAM) data on February
2009 with panels, composed of 1,370
representative households, covering
urban Philippines and reporting on seven
sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon,
Visayas and Mindanao.

ABS-CBN shifted to TNS after filing a
case vs. AGB Nielsen Media Research for
failing to comply with its request to
investigate alleged cheating and data
tampering in TV ratings. The case is
still pending in court.


Source: ABS-CBN.com